What is a merchant services cash discount program?

Credit card processing is slowly becoming expensive for merchants. It is the reason they are looking for avenues to reduce the expense. One such avenue is the cash discount merchant services. It offers incentives to customers to pay by check or cash, and allows business owners to offset the payment processing costs.

Cash discount program
Businesses use a cash discount program and offer discount to customers paying by check or cash, instead of paying using a debit or credit card.

Merchants incentivize by offering discount for the cash payments done to the customers and include a service fee. The cash payments are a way to offset the processing charges of the payment coming with card transactions.

How does it work for the merchant?

The merchant services cash discount program offers various benefits to the merchant such as:

Reduced fees- It is the obvious benefit that merchants get on adopting cash discount program. Their processing fees on cards get eliminated or reduced. Deciding not to process the cards implies avoiding paying for the services.
Reduction in chargebacks- With the card payments frequency reduction, the chargebacks also reduce. People or merchants can opt for the cash discount program, if they are struggling with high chargebacks number. Opting for the program of cash discount is a way or reducing the risk of continuing with the current rate.
Increase in cash payments- Customers commonly prefer using cards, but providing the customers a discount will certainly bring more cash payments. It also means faster access to funds as processing times for the merchant gets eliminated. The decrease in card payments reduces drastically the likelihood of fraud and cash is favored.
Increase purchases- The customers and merchants have alike benefits that it is best to consider adopting the cash discount program. It is good and may suit most businesses to see increase in purchases.
There are few enticing tricks of marketing than offering sales discounts on the prices marked. Customers also love saving money and when they get to save through cash discount, they appreciate it. Even if the saving is a small amount, it is enough for people to use this facility and there is the possibility of increasing additional purchases.

The popularity of the cash discount programs has given birth to different questions. For instance, the question regarding the legality of the credit card processing cash discount program has begun. Are there any states that prohibit credit card processing? Let us understand the credit card processing hereunder:

a. What is Credit Card Processing Cash Discount Program?
A cash discount is a benefit that is offered by a seller to a purchaser in exchange for making a payment before the due date. A cash discount is when the seller reduces the amount owed by the purchaser by a modest percent or a specific monetary amount.

Following we have explained in detail regarding the credit card processing:

Customers are rewarded with cash savings if they pay their bills within a particular time range.
A cash discount allows a seller to get her money faster than she would if she didn’t provide the reduction.
A vendor who gives a 2% reduction on an invoice due in thirty days if the customer pays within the first 10 days after receiving the billing is an example of a cash discount.
b. In Which States Is A Credit Card Processing Cash Discount Program Not Legal In?
Eleven states have seen the error of their ways. They have made it unlawful to engage in cash discount merchant services programs. Merchants are prohibited from imposing surcharges on credit card purchases in California, Colorado, New York, Oklahoma, Texas, Puerto Rico, Massachusetts, Florida, Kansas, and Connecticut. Minnesota bans a vendor of products or services that establishes and is responsible for its consumer credit card from charging a premium to a buyer who chooses to pay with that credit or debit card rather than cash, check, or other similar methods.

The PFP team believes that the majority of states that consider this unlawful will keep rising. All businesses, in our view, should avoid these types of initiatives and urge their customers to return to a no-surcharge setting, such as free lollipops or a give-back scheme.

Cash Discount Merchant Services Programs are currently illegal in 11 different countries around the world. The vendors, in the mentioned countries, should not use the cash discount programs at all. Other states in America are also imposing restrictions on the employment of cash discount programs. Many more states will declare the cash discount programs as illegal.

List of Top 20 SaaS Products and Companies to Watch out in 2020

Looking for the list of the top, best, and fast-growing SaaS Startups, products & companies in 2020 of India & Worldwide ?.

Your search ends here.

You can find all the examples of SaaS facts, Saas statistics, Saas Industry and Saas examples. Read on to know.

Did you know that 73% of businesses plan to launch SaaS products and make all their systems SaaS by 2020?

Swiftly and Smartly, our World is shifting towards ‘Software as a Service’ era. Some of the best saas companies are already there, while most others are likely to follow.

Vendors and businesses are either building new SaaS products or acquiring the existing ones.

Wait for a couple of more years and your workplace will never be the same again.

Believe us or not, a new type of workplace has already emerged: SaaS-powered workplaces that rely less on the office desk, and more on the internet connection.

Compared to a conventional company, a SaaS company is 52% more likely to attract better talent, and in that process, succeed more.

While these statistics may surprise a few people, there’s no denying the fact that the way businesses operate, and the way services are consumed is changing.

List of saas content

1. What is SaaS and its Definition

2. Examples of saas companies

3. SaaS Solution: Advantages

4. SaaS Startups: Facts & Statistics

5. Categories of saas companies

6. SaaS Products and Companies

What is SaaS and its Definition
Software as a Service (SaaS), is one of the variants of cloud-based services where instead of downloading software in your business network or installing it in your PC to run and update, you instead get to access an application directly from the internet browser.

The software application can comprise anything, from unified communications at the workplace to office software among an extensive list of business applications that are available.

Examples of saas companies

Troop Messenger


Google Apps







SaaS Solution: Advantages For consumers:
The ability to access the software on any device, at any time, anywhere

Better affordability: Subscription basis pricing plans instead of paying a big lump sum upfront

Instant software upgrades access

For companies:
Faster deployment of the solution in the company

Increase in data security and decrease in software piracy

Higher reliability because of scalability options and upgrade on-the-go

Compatibility with different platforms, thus covering a wide audience using Windows, macOS X, Linux, iOS, Android, etc).

SaaS Startups: Facts & Statistics
By the year 2023, the SaaS products market has been forecasted to have a worth of $60.36 billion, at a CAGR of 9% (Technavio).

As per a survey, the number of SaaS products in marketing niches in 2017 was 8,500, which was only about 500 marketing tools in 2007 (PriceIntelligently).

The revenue retention rate of leading SaaS companies is 100% (forentrepreneurs.com).

38% of companies are almost running as SaaS companies (bettercloud.com).

73% of businesses are planning to shift as a SaaS company in the next few years (bettercloud.com).

86% of businesses that are using SaaS products have reported having experienced higher employee engagement. (BetterCloud)

What kind of multiples category do we see for saas companies?
Customer Relationship Management (CRM) Software

Enterprise Resource Planning (ERP) Software

Accounting Software

Project Management Software

Email Marketing Software

Workplace Collaboration Software

Workplace Attendance Management Software

Top 20 SaaS Products

1. Dropbox

2. Troop Messenger

3. MailChimp

4. HubSpot

5. Salesforce

6. Slack

7. Time Dynamo

8. Atlassian Jira

9. Click2Magic

10. GitHub

11. Pluralsight

12. Workday

13. Survey Monkey

14. iBUZR

15. Veeva

16. Splunk

17. Paycom

18. Wix

19. TaskRabbit

20. Teem

Dropbox: Cloud Storage Software (B2B, B2C)
About the company: Dropbox is where you bring together all your content and files. More than 450,000 businesses have trusted this SaaS company for its security infrastructure and consider as one of the largest saas company


Ability to share photos and files without a USB drive

Team collaboration from anywhere, at any time.

What worked for them

Innovative service and product approach that replaced USB drives and pen drives forever

Easy installation process

Dropbox offers a multi-language support

The app is available on multiple platforms

Simple design

User-friendly interface

High awareness among internet users

Troop Messenger: Team Chat Software (B2B)
About the company: Troop Messenger, as an office chat software provides clients with a virtual workplace that can be accessed anywhere, anytime, and used for a great deal of communication and collaboration. From one-on-one messaging to audio/video, calling, live location tracking to file sharing, and integrations, there’s so much to do with this SaaS product and this is considered as one of the fastest-growing saas company


High Trust Instant messaging platform designed for security-conscious organizations like Defence, Military, and Government organizations.

Forkout (Send a single message to multiple users/multiple groups at once)

Burnout (private chat conversation window)

What worked for them

Reaching out to customers that are looking for Slack Alternatives

Enhancing security with multi-factor authentication.

Quick response rate

Reduced storage cost

Reaching out to customers with successful case studies

MailChimp: An Email Marketing Tool (B2B, B2C)
About the company: MailChimp is a highly efficient email marketing service provider. Known for its low-cost plans and excellent built-in templates, this SaaS product has helped millions of companies streamline their Email Marketing needs.


Sending ‘Superior Auto Responders’ is the Unique Selling Point of MailChimp

Specific strategies of customer retention & acquisition

MailChimp repeatedly targets their prospective customers by reminding them about the importance of Emails. According to their website, Email averages $52 ROI for every dollar spent.

All in One Marketing Plan

Personalized behavior-based campaigns

Creation of marketing content using different audience tools

What worked for them?

This SaaS product Offers 4 flexible pricing plans for different types of businesses. The Free plan with all the basics for startup businesses helped MailChimp make a mark in the industry.

They nailed it further with additional plans like Essentials, Standard, and Premium: All designed to improve the insights for growing businesses in need for more customers

HubSpot CRM: Customer Relationship Management Software (B2B)
About the product: HubSpot’s CRM is designed to offer a sales team a platform to create company profiles and contacts, and neatly organize every detail they need for streamlining communication with the customers. This SaaS product is one of the most biggest integrated CRM available in the market.

USP: Easy blending with all the ongoing sales process is HubSpot CRM’s USP. The tool can be easily integrated with:


Google Dynamics



Google Chrome




Specific strategies of customer retention

Free pricing model with all essential features

Frequent mapping out of customer experience

Highlight case studies during their sales and marketing processes.

What worked for them?

Lead Importing

Intuitive Interface

Email and Phone Integration

Drag and Drop Communicator

Salesforce: A Cloud Computing Service Software (B2B)
About the company: Much like HubSpot CRM, Salesforce is also a SaaS company that has established a mark as a CRM service provider. This CRM allows businesses to use the cloud for establishing a better connection with their potential customers and client and consider as one of the best saas companies to work for

Products Example:

Salesforce Sales Cloud

Salesforce Community Cloud

Salesforce Collaboration

Salesforce Commerce Cloud

Salesforce Platform

Salesforce Einstein

USP: Every SaaS product of Salesforce has different USP, but when viewed as a bigger picture, Salesforce offers a unique experience when it comes to re-shaping a company into an improved and informational organization.

Specific strategies of customer retention

Salesforce has repeatedly worked to be perfectly clear in their marketing messaging.

Making Every Employee a Key Player in the customer retention strategy

Engaging the marketing leaders and Select Journalists

Using Storytelling technique as a key marketing strategy

Slack: A Workplace Collaboration Tool (B2B)
About the company: Slack is a messaging application that boasts of having onboard companies like BBC, Oracle, IBM, and more. This workplace collaboration tool is a SaaS product, an outcome of innovation coupled with exclusive marketing hacks.


One of the primary reasons that led to the growth of Slack is that they never compromised or lost on the human touch during their journey towards growth.

With Slack, you get a bright, bubbly UI, with great interactions that have helped the company create a personality for their product. Slack, like a SaaS product, provides a distinguished experience that lingers with each login.

Specific strategies of customer acquisition & retention

Fair Pricing Policy

Growth acceleration via thousands of integrations

Great implementation of customer feedback

What worked for them?

Slack didn’t build too many features, rather focused on establishing a few of them very well.

For example, they focused on the three main features: Search, Synchronisation, and File Sharing.

These three features have given slack a real competitive edge in a market that has witnessed the entry of many tech-giants.

Time Dynamo: Attendance Management Software (B2B)
About the Product: Time Dynamo is a work-force attendance management software designed to ease the efforts needed for employee attendance and recording in a large enterprise.

Tvisha Technologies, an Indian based SaaS company, has developed Time Dynamo, which cuts down on the labor costs through tracking the presence and absence of employees.


Biometric Integration

Attendance Tracking

Analytics and User Report

Payroll and HCM Integration

Specific strategies of customer retention

Re-engagement of customers

Leveraging of customer feedback

Over Delivering on the promise

What worked for them?

The SaaS product’s ability to allow real-time attendance has helped it get an identity in the market. The company reached potential clients and frequently reminded them of the importance of a one-stop resolution and a ‘to-go’ software for attendance management.

Atlassian Jira: Software project management tool (B2B)
About the company: Atlassian is a SaaS company with several SaaS products. Atlassian Jira is one of the project management tools that is used by agile teams. This SaaS product is built for software teams that are planning to plan, release and track great software.


Roadmaps for communicating plans with the stakeholders and employees

Kanban boards for full visibility

Easier configuration

What worked for them?

Agile reporting feature has worked in favor of Atlassian Jira since it allows teams to have access to over a dozen of real-time reports and also out-of-the-box and actionable insights into their team’s performance:

Sprint Report

Version Report

Velocity Chart

Burnup Chart

Calculative flow diagram

Click2Magic: Customer Live Chat Support Application (B2B)
About the Product: Click2Magic, a SaaS product, is a Live Chat Support Application by Tvisha Technologies, an Indian based SaaS company. Using Click2Magic, you can seamlessly connect with your customers and simultaneously resolve their queries.

USP: Agents get to stay in touch with the customers and resolve queries even when they are not at their desk, i.e., anytime and from anywhere.

What worked for them?

Help Centre for valuable customers through Mobile and Web Application

Provide Support even when agents are on the move

Availability for both iOS and Android devices

GitHub: Software Development Program (B2B, B2C)
About the Company: GitHub is a software development platform. Using GitHub, you can host and review codes, build software, and manage projects alongside 40 million developers. GitHub, as a SaaS product, offers users to take collaboration to the next level with many administrative and security features designed especially for teams.

USP: Bringing together teams to work through problems, share ideas, and learn from each other along the way.

Specific strategies of customer retention

Building a most important social network for software engineers

Developing a massive code repository

Word of Mouth by Superfans

What worked for them?

Facilitating integration of tools that a user has been using through integrations

Freemium pricing plans

Welcoming Open Source

Pluralsight Skills: Technology Skill platform (B2B, B2C)
About the Company:PluralSight is a technology Skill platform that provides web development training, IT certification learning, and on-demand skill training for employees to help their career move forward.

Using this SaaS product, you can upskill your team into a better workflow efficiency and modern roles

USPs Training modules trusted by companies of different sizes to help them scale their business further.

What worked for them

Targeting the companies that faced backlash due to unskilled labors

Making Skill Development a strategic priority

Safeguarding against the security threats

Software Dev Teams

IT OPS teams

Workday: Cloud ERP System for HR, Finance and Planning (B2B)
About the company: Workday is an enterprise-level SaaS company with multiple SaaS products used for financial management, human resource management, and planning. With this tool, employers can oversee time tracking, employee data, expense management, financial accounting, and procurement.

White Label Apps for SaaS

Originally Published at Troop Messenger

How do you like the idea of creating an application that will be rebranded by others?

Your client gets to resell it as their own product, but not before they pay you all the charges for production/designing.

If this idea interests you, then this page is where you need to be.

Take a break from your work or anything that you’re doing right now. This blog post needs your undivided attention.

5 minutes will be enough.

Let’s start with the basics.

White Label Application: Why is it gaining momentum?
A white label application or service is designed, created, and manufactured by one company, but it is rebranded and resold by others as their own.

I hope you’ve noticed how during the last couple of years,

there has been a tremendous surge in the number of mobile applications. For every event or service, we need to download a new application. In fact, 62% of the companies, large and small, either have a dedicated application or are in the process of launching one.

Do you think these applications are created from scratch?
No. Not at all. Here’s the truth behind the majority of mobile applications created today: Most of the apps nowadays are created via a template. These templates are called as ‘White Label Apps.’

Much like Websites powered by WordPress, where you get to use the pre-built themes and templates, a white-label application is designed by one company so that it can be used by others, with a few changes, obviously.

Still, Confused?

Let me make this clearer with a White label apps example:
A while label application manufacturer, named as Company A, creates a marketing app and sells it to Company B.

Company B, having purchased the rights, rebrands this marketing application with their own name and logo.

Company B can now sell the product to end customers.

White label apps enable the resellers to expand their offerings and services without having to produce the apps from scratch. This allows them to scale both their offerings and revenue. The main advantage of this purchase is a smart time-saving. The companies don’t have to create a new application from square one.

White Labeling: Why is it gaining the Hype?
White labeling, without a doubt, is a faster solution to save money and time. It’s a great option for software developers. They can consider white labeling as a technique and a powerful strategy to increase their distribution.

White Labeling benefits for Software Developers:
There are many benefits of selling white labeled products other than cost-saving:

1. Faster Implementation:
Since the remodeling and rebranding of these applications require only a few resources from your clients, the product delivery and implementation is way faster.

2. Reduced Commercial Risk:
When you are into white-labeling, you offer your clients the products/templates that have been tested and offer a proven solution. This way, there is no commercial risk as such.

3. Optimized Product Line:
White Labeling Sellers add value to White label app development & product lines by mixing and matching various offerings of multiple vendors, and in that process, they optimize their offerings.

White Label Product Benefit for Clients:
With 85% of online buyers reporting that they prefer using smartphones over mobile websites, it’s safe to assume your clients would also want to have a dedicated application for their business.

If you’re still now sure how a white label can bring a positive change for your business, read these points:

1. White label allows you to focus on your company’s core competency.
It’s never a wise thing to stretch your human resources and budget to something that doesn’t fit your business’s core competency.

Prepackaged solutions offered by white label app developers provide such businesses an opportunity to trust experts and channel the resources towards core competencies.

2. It keeps the customers from turning elsewhere for solutions.
The additional months or years it takes for developing your own solutions will most probably have your prospective customers turn elsewhere for solutions. This can be avoided through a pre-packaged solution that meets their needs.

3. White Labeling makes branding extremely easy.
With White labeling, you can brand your products with a couple of clicks and swipes. You don’t need technical help. These solutions are ready-made, fully-integrated, making branding easier.

You don’t have to spend time on research and development. Simply add your identity and branding, and do the business!

Can it get easier than this?

How Do White Label App Work for SaaS Companies?
For this section, I’d suggest taking Troop Messenger as an example. Since we are now offering Troop Messenger as a white label app our clients get complete access to our office communication and collaboration tool, which allows everyone on the board to communicate with internal team members and outside vendors.

As you purchase our pre-packaged, ready-made, and optimized product that has been through hundreds of quality tests and bug fixing, you can expect the following:

Instant Application Creation: When you purchase Troop Messenger as a white-labeled app, you get a market-ready Android and iOS apps within a week, without having knowledge of technical aspects

Customizable Design: Make the application your own, with the app icon (logo), and your branding on the dashboard or screen.

Easily Scalable: Board as many members on the team. It doesn’t matter whether your team size is of 50 or 5,000, you can scale the numbers as you wish.

Low Cost: With our white label version, you get to save tons of money and avoid all the up-front fees that you’d normally spend if creating your own app.

Secure Control: Troop Messenger White Label App cost is low, yet you don’t have to compromise with control. You can easily manage all the data & information without having to worry about data breaches or security.

Powerful Integrations: Should you feel the need to expand in-app features, you can seamlessly integrate with external applications.

Few Examples of White Label Apps (SaaS)
Since white-label mobile apps have expanded their usability, they are being used in multiple industries, including SaaS.

Other than Troop Messenger, SendBird and Cometchat are also great white-label apps example.

SendBird: A White Label Chat Solution
This White-Label chat solution offers a fully managed chat infrastructure combined with messaging SDKs. The app’s flexible and powerful chat API enables businesses to launch a messaging platform with maximum effect and minimum effort.

Highlights of SendBird White label app:

Chat Messaging: All essential features including media sharing, push notification, read receipt, typing indicator, and thumbnail generation.

Security and Compliance: Advanced security standards and encryption.

Customer Support: Ticketing, agent interface, and live chat support.

Moderation and Data: Tools to protect your brand’s integrity and to explore chat data.

CometChat: Ready-to-Use White Label Mobile Chat Application
CometChat App is also a white label app reseller. If you are in need of a customized chat platform for your company, CometChat is worth giving a chance. The app is completely white-labeled. It doesn’t contain any CometChat icon, logo, or name.

Highlights of CometChat White label app:

Customize the feel and look: With pre-built UI, CometChat saves you all the additional effort. With a couple of clicks, you can change the feel and look to suit your brand.

Easy to Deploy: It’s surprisingly easy to install your own app and deploy it.

Speedy-Support: Customer support has been made easy with live chat support.

Seamless Integrations: One-On-One integrations with over 50+ software

Key TakeAways
Do-It-Yourself sounds cool. And as an entrepreneur, your first instinct might be to try DIYs for your business’s applications & software, alongside other core competencies. After all, entrepreneurship is all about that only.

Sorry, break the bubble. But it’s not applicable in all areas. In most cases, creating a customized solution from square one, in an attempt to exceed the client’s expectations can actually be a setup for failure.

Building your own apps and solutions can lead you to these pitfalls:

Reinventing the wheels of mistake: creating mistakes the other developers before you have already made and mastered.

Slowing down your time in the industry: reducing your learning curve while you wasted time outside your core competencies

Spending too much money on developing solutions and tools that are already there, in great formats, and simultaneously miss out on resources where you need focused attention.

In short, the white label apps can help you avoid all these pitfalls and help you in utilizing your business’s branding to over a product or solution without investing in technology or infrastructure creation around the solution.